Sales Executive

Job Purpose

To position is required to efficiently manage, follow-up and convert showroom enquiries into sales, generate new enquiries and sell vehicles profitably, maintaining a high level of customer satisfaction. The car sales executive is responsible for assisting the sales team in selling Brand new and used cars to customers. This includes managing all aspects of car sales, including marketing, inventory management, customer service, vehicle financing.

Principal Accountabilities

• Handle customer enquiries related to CPOV vehicles and proactively convert leads into sales through effective follow-up and customer engagement. 
• Achieve assigned monthly sales targets for CPOV vehicles by promoting available stock and supporting sales campaigns. 
• Maintain professional communication with customers throughout the sales process, from enquiry to final vehicle delivery. 
• Maintain accurate customer records and update CRM/SAP/Salesforce systems to ensure proper tracking of leads, follow-ups, and sales activities. Maintain an up-to-date customer database on SAP to drive current and future automotive sales. 
• Support showroom presentation standards by ensuring CPOV vehicles are properly displayed, clean, and ready for customer viewing. 
• Ensure the maintenance of showroom appearance. Contribute and assist with the development of various sales promotions, showrooms and internet displays in line with company policy and identified customer needs. 
• Provide customers with accurate information on vehicle condition, specifications, pricing, warranty/quality assurance details, and inspection reports. 
• Conduct customers’ needs analysis and recommend suitable CPOV vehicles based on budget, preference, and availability. Make recommendations to customers on car models that best meet their requirements and provide detailed comparisons of competitive models. Accompany customers on test drives. 
• Arrange test drives and vehicle inspections in coordination with internal teams. 
• Deal professionally with customers from initial contact to satisfactory completion of sale, following a structured process to achieve NPS (Net Promoter Score) targets. 
• Ensure all required sales documentation is completed accurately and complies with company policies and CPOV procedures. Ensure accuracy of documentation and security of cash, cheques, vehicles, and other company resources in line with company systems, procedures, standards, and legal requirements. 
• Coordinate with Finance, Insurance, Operations team, and Delivery teams to ensure smooth completion of sales transactions. 
• Maintain high levels of customer satisfaction and support achievement of NPS targets throughout the sales journey. 
• Collect and analyze market information, customer insights, and competitor activity to support CPOV sales strategy. Conduct in-depth research on market trends in line with internal and external training opportunities. 
• Collect and analyze information to assist the supervisor in preparation of data and daily, weekly, and monthly sales reports. 
• Support CPOV promotional activities, showroom events, marketing campaigns, and sales training programs to enhance vehicle sales. Assists in preparation of proposals, presentations, goal setting, and implementation of training programs for new staff. 
• Support newly recruited or less experienced sales staff by answering technical and procedural questions and mentoring them on sales processes and on-the-job training. 
• Work closely with cross-functional teams to perform HOC (higher-order component) tasks as assigned within the Team. 
• Ensure proper handling of company assets including customer documentation, vehicle keys, cash, cheques, and related materials. 
• Perform additional tasks assigned by the Supervisor to support CPOV sales operations

Required Qualifications

• Education - Diploma/Bachelor's
• Specialization -  Automotive Sales (new or pre owned)                          
• Knowledge - Industry/Business                                                              
• Years of experience - 3 to 5 Years